Know Your Numbers Campaign
The American Heart Association created a customized sponsorship opportunity for a large hospital partner that included co-branded marketing campaigns for Heart Month and Stroke Month.
The “Know Your Numbers Campaign” was created as a Heart Month educational campaign and included a broadcast public service announcement, print brochures, digital ads and social media posts that were personalized for 20 hospitals. I served as the AHA’s media lead for this project and was responsible for copywriting, editing and overseeing the work of the graphic design, print and production houses for this project.
Public Service Announcement for Broadcast & Digital