Go Red Month
Every February the American Heart Association hosts their annual Go Red Month. I was tasked with raising awareness for Go Red Month activities in Ventura and the Central Coast. This included Little Hats, Big Hearts; a Go Red Luncheon and Go Red Strut in Santa Barbara; as well as Luncheons in Ventura, Santa Maria and San Luis Obispo. The Little Hats, Big Hearts campaign recruits volunteers to knit red beanies for newborns to raise awareness of congenital heart defects. I planned and executed two media days at our sponsor hospitals for the Little Hats, Big Hearts events, using them as a kick-off into our February Go Red Month festivities. I also worked with our media sponsors to run in-kind public service announcements in the weeks leading up to our Luncheon events. The entire public relations campaign was extremely successful resulting in tens of thousands of dollars in advertising equivalencies and nearly one million dollars raised for the organization.
Little Hats, Big Hearts Santa Maria
Little Hats, Big Hearts Oxnard
Santa Barbara Go Red Strut